Entries by Hector

5 Ways to Use Traditional Marketing to Boost Your Online Marketing

Traditional marketing vs. online marketing. Which one is better for your cannabis business? Traditional marketing — billboards, direct mail, TV commercials, etc. — has been around for decades. It’s a tried, proven method of raising brand awareness and drawing in new customers. But the Internet has revolutionized the way we live to such a degree […]

5 Ways to Drive More Traffic to Your Cannabis Website

Your cannabis website went live almost a month ago. So why aren’t you seeing any significant traffic yet? Why does your site feel like a ghost town? If you have these questions, don’t despair. Just know this: growing your traffic is going to be an ongoing project for your dispensary marketing team. And you’ll need […]

5 Key Elements for Branding Your Dispensary

You probably already know the old saying: “You never get a second chance to make a first impression.” Your dispensary brand is that first and (ultimately) final impression. As Jeff Bezos, CEO of Amazon, put it: “Your brand is what people say about you when you’re not in the room.” What are people saying about […]

5 Signs That You’ve Found the Right Marketing Agency

You’re ready to hire a cannabis marketing agency. You just need to find the right one. So you run a Google search, explore your LinkedIn network, talk to some of your business colleagues, and now you’ve got a list of potential candidates… …or maybe you’ve done NONE of that work. You just know that it’s […]