Are you and your sales team excited about your latest cannabis product? Great! You know what’s even better? When your customers are excited about your product too – so excited that they tell their friends, family, and even strangers about it. And if you’re reached a point where your customers are more than happy to […]
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Entries by Hector
Traditional marketing vs. online marketing. Which one is better for your cannabis business? Traditional marketing — billboards, direct mail, TV commercials, etc. — has been around for decades. It’s a tried, proven method of raising brand awareness and drawing in new customers. But the Internet has revolutionized the way we live to such a degree […]
Your cannabis website went live almost a month ago. So why aren’t you seeing any significant traffic yet? Why does your site feel like a ghost town? If you have these questions, don’t despair. Just know this: growing your traffic is going to be an ongoing project for your dispensary marketing team. And you’ll need […]
You probably already know the old saying: “You never get a second chance to make a first impression.” Your dispensary brand is that first and (ultimately) final impression. As Jeff Bezos, CEO of Amazon, put it: “Your brand is what people say about you when you’re not in the room.” What are people saying about […]
You’re ready to hire a cannabis marketing agency. You just need to find the right one. So you run a Google search, explore your LinkedIn network, talk to some of your business colleagues, and now you’ve got a list of potential candidates… …or maybe you’ve done NONE of that work. You just know that it’s […]