Entries by Steve

Cannabis Citations: Best Sites to List Your Business On

Your website and social media accounts are firing on all cylinders. But is there more you could be doing to help boost your local SEO ranking? Truth be told, you can always be doing more when it comes to SEO; that’s just the nature of the beast. But before you start looking for additional tactics […]

5 Tips to Develop a Content Marketing Strategy For Your Cannabis Business

Far too often, cannabis companies publish online content without a content marketing strategy in place. And when they don’t get the results they want, they feel frustrated. “If content is king,” they wonder, “why aren’t we seeing lavish results?” If you’re a cannabis business (or any kind of business for that matter), you need content. […]

5 Tips to Boost Your Dispensary’s Visibility on Instagram

“A picture is worth a thousand words.” Or to put it another way: A single, high-quality post on Instagram is worth a thousand words of web copy. Sound like an exaggeration? Maybe it is, but there’s some truth to it. For most people, images resonate more powerfully than words. Which is why Instagram is such […]

5 Low-Budget Marketing Hacks for Your Cannabis Startup

If you’re a cannabis startup with a modest marketing budget, you’ve got to find ways to save money but still get your message across effectively. And that’s not necessarily a bad thing. Having limited resources can force you to be creative and innovative in your approach. But if your budgetary woes are making it difficult […]

6 Best Inbound Marketing Solutions for Small Cannabis Businesses

Because of online search tools, your cannabis customers now have more ways to find out information about your company and its products and services than ever before. While “outbound marketing” or interruption-based marketing focuses on trying grab the consumers attention through methods such as paid advertising, inbound marketing is about giving your customers the valuable […]

5 Trends to Follow as Cannabis Enters the Wellness Industry

Forget about medical cannabis. Forget about recreational cannabis. Just for the time being… Because while these two categories cover a wide swath of the overall market, cannabis is quickly becoming a part of the lucrative wellness industry – a space that is quite distinct from recreational and medical usage. “Wellness” is about making choices to […]

Top 4 Ways to Build Cannabis Customer Loyalty

Acquiring a new cannabis customer is one thing… But turning that customer into a returning customer is a challenge all its own. According to a joint report released by BIA/Kelsey and Manta, 61 percent of small businesses claim that half their revenue comes from returning customers. Additionally, a returning customer spends 67 percent more than […]

6 Best Ways to Find Potential Cannabis Customers

The cannabis market is still in its early stages, relatively speaking. But maybe you live in a state that went legal a long time ago, and the market is feeling crowded. Or maybe cannabis was only recently legalized in your state, and you’re one of the few players who got in early. Now you just […]

5 Ways to Master Local SEO if You Have Multiple Dispensary Locations

Do you have a local SEO strategy for your dispensary? If you’re operating from just one location, your strategy will be fairly straightforward. As long as you’re employing local SEO best practices for that one location, you’ve got a good shot at dominating the SERPs…and the competition. But what if you have multiple dispensary locations? […]

Why a Professional Should Handle Your Website Migration

  Run-of-the-Mill Marijuana Dispensary decided their website needed an upgrade. They were going to change their domain name for re-branding purposes and overhaul their site design, making it easier to navigate. They hoped that a “simple” site migration would boost their traffic, help them reach more customers, and increase their sales. And that might have […]

5 Ways to Leverage Customer Reviews for Online Marketing

“It’s not what you know. It’s who you know.” It’s an old saying in the business world, and it’s as true now as it was when it was first coined. When you’re getting ready to make a purchase, few things can have a bigger impact on your decision than hearing what OTHER people have to […]

5 Tips to Help Your Dispensary Succeed Online

You want your dispensary to have a powerful online presence. And your competitors want the same thing. So how do you make sure that your dispensary stands out from the rest? There’s a ton of information and product solutions out there claiming to be the “master key” to successful online marketing. It can be difficult […]